Colombian youth

 

Our Experience

 

Diageo – ASI Alliance Colombia

 

Project Description

The Diageo – ASI Alliance Colombia is an 18-month partnership with Diageo, one of the world’s leading premium drinks company, designed to generate increased job opportunities and improve living conditions for Afro-Colombian and indigenous populations. These minority groups are among the most marginalized persons in Colombia and suffer from challenges including exclusion, inequality, poverty, discrimination, and displacement.

 

In 2016, the first phase of the program promoted the economic inclusion of 200 individuals in Barranquilla and Cartagena. The second phase of the program is being implemented from late 2016 until early 2018.

 

In 2016, the first phase of the program promoted the economic inclusion of 200 individuals in Barranquilla and Cartagena. The second phase of the program is being implemented from late 2016 until early 2018.

 

Project Approach
Working with Gente Estragética Cartagena, the project will train 470 young adults in the fast-growing hospitality and tourism industry. The project works through a five-step process:

  • 1. Identify job opportunities and form relationships with private-sector hiring partners - This first step sets the ASI/Diageo model apart as a demand-driven employment model. ASI and Diageo will only train the number of beneficiaries that it can later place in formal jobs.

  • 2. Raise awareness and selection of beneficiaries - In marginalized neighborhoods, ASI and Diageo will distribute leaflets and host job fairs, interview applicants, and select potential beneficiaries.

  • 3. Tailored job training - ASI and Diageo will train beneficiaries according to needs identified by hiring partners.

  • 4. Job placement - In collaboration with the private sector, ASI and Diageo will place beneficiaries in pre-identified jobs.

  • 5. Monitoring - The project will monitor beneficiaries for six months after job placement to ensure that they are adapting to the new work environment and that the companies’ needs are met.


 

Impact and Accomplishments
Through the first phase of the Alliance, 200 young adults received training and 80 percent were placed in formal jobs in the hospitality and tourism industry. ASI is currently training 470 young adults and expects to place 80 percent of them in formal jobs by the end of the program. This project also serves to promote partnerships from different sectors of society to provide a differentiated approach to expand formal employment for the minority ethnic groups in Colombia. Learn more.

 

 

 

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