Our Experience

Market Feasibility Study for PICO Modern Agriculture Company in Egypt: Consulting Services

ASI conducted a comprehensive marketing feasibility study to select the optimum crops and value added products to be produced on a 27,000-acre establishment located east of Cairo. The study provided trends in production and consumption, import and export, prices, and processing opportunities. Factors that determine demand were examined and clearly outlined, as well as import mechanisms and supply chain structure. Global and local imports and exports were reported by country and product of interest. The objective of the marketing study was to provide relevant and necessary information that PICO then could use to develop a clearly defined strategic crop plan, maximizing best use of land. ASI also provided PICO with a simulation tool to project investment requirements and return on investment for varying crop patterns.

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